The Underground Chic

As the social media manager I built a strong presence for this eco-friendly handbag line through Twitter, Facebook, Pinterest and Polyvore. I reached out to bloggers and publications to further the brands place in the public eye. I also wrote the copy for the majority of the products as well as created editorial material for outside media sources. As a young company at the time, I worked directly with the owner to gain interest and recognition for both the product and the company ideals for a more sustainable world. Follow the links to view the company website as well as successful publicity outreach examples.

TUCchic veganCotton Bangladesh cover

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